What Is Technical SEO? And Why Is It Important?
You need more than valuable content that attracts readers if you want to rank on the first page of search engines like Google or Bing. You need content that appeals to search engines. Technical SEO is a way to accomplish that.
Simply put, technical SEO involves making sure your website is crawlable, indexed, and ranked. You might be scared by the word technical. However, you don't have to be a website developer to perform a successful SEO audit. You just need to understand how search engines work and how you can use that concept to rank your website higher.
What Is a Search Engine?
A search engine is a software program with a huge database that helps people find information on the internet. The purpose of all software search engines is to generate revenue for their owners. Search engines make most of their money from ads.
There are two types of results that appear when you do a search: organic and paid results. Paid results are how search engines make money. While organic results are how We make money.
To do that, we must understand how search engines work.
Basically, each search engine has three major functions:
By using technical SEO, we can maximize the output of each function and, ultimately, maximize our ranking on search engines like Google.
There are more than 40 search engines today like Bing, Yahoo, Yandex, YouTube, and others. However, in this technical SEO series, we are going to focus on one search engine: Google.