A new SEO browser extension is on the rise nowadays, and it's time you gave it a try.
That's why we're reviewing SEOQuake. Here is your ultimate guide to using the tool to its fullest potential
At the end of this post, you will also get a small gift (it's a template), that goes hand in hand with this tool
What Is SEOQuake?
SEOQuake is a free browser extension from SEMrush.
It analyzes a website's on-page and off-page SEO factors, such as its Google Index, Alexa Rank, SEMrush Ranking data, and Facebook likes. Additionally, the extension analyzes a website's keyword density, meta tags, and other on-page optimization factors
It is currently compatible with:
- Mozilla Firefox
- Opera
Review Summary
Pros
- Extensive SEO Metrics for FREE
- Great for Competitive Analysis (Use the tips below)
- If you don't have a paid tool for link building, then it's your go-to
Cons
The only disadvantage that SEOQuake users should be aware of is Google
BANS.
Yes, according to their official website: "Some users can become banned from Google because they are requesting too
many parameters."
To avoid this, they suggest:
- Caching parameters and delaying requests
- Loading parameters per request
But is it really enough?...
How to Install SEOQuake?
To install the extension, head to
Chrome Web Store
and search for SEOQuake, then install the extension.
Tips to Make the Most Out of SEOQuake
These tips apply to several SEO strategies, but they are mainly focused on
competitive analysis.
Each section is centered around 1+ parameters.
1. Google and Bing Index
Google, Bing, Yahoo, and Yandex Indexes are parameters in the
SEOBar- that automatically appears on the landing page you're
analyzing. They refer to the number of pages indexed by these search engines.
Start by comparing the number of pages indexed by both Google and Bing. A
significant difference could indicate that your site has something wrong with
its SEO, preventing it from being fully indexed by either or both search
engines.
Several factors may lead to indexing problems. The two most common ones are
technical issues such as server errors, and on-page content issues like
low-quality content.
If you're analyzing your competitor's website, and noticed a big difference between the two indexes, you want to know why. Is it due to a technical problem? Or is it a manual action? Such manual actions can be taken using Robots.txt.
You can check if your competitor is intentionally not indexing pages on a
search engine by "spying" on their Robots.txt. Tools like
Robots.txt Test
help you do this, for free.
|
Upon entering the domain and clicking checkup, a report will appear. Under
"Common SEO Issues" click the link shown to see the robots.txt file.
|
You will see a code that looks like this:
User-agent: *
Disallow: /search
Allow: /
Sitemap: https://www.themarketingrecipe.net/sitemap.xml
If we wanted to block Bing, for example, from indexing our pages, the robots.txt should look this:
User-agent: Bingbot
Disallow: /
User-agent: *
Disallow: /search
Allow: /
Sitemap: https://www.themarketingrecipe.net/sitemap.xml
If your competitor is not intentionally blocking a search engine and has a
low index, you might have a huge chance to outrank them there.
Note: To activate Yandex and Baidu indexes, click on the configuration icon
on the SEOBar and select them.
Takeaway: Compare the two indexes. If the difference is significant,
investigate the reason behind it, and act accordingly.
2. SEMRush Backlinks and Subdomain Backlinks
These two parameters are quite useful for link building.
Note: You need SEMRush pro version to access the data.
For example, if we want to analyze backlinks for this
page https://mailchimp.com/marketing-glossary/digital-marketing/, we can
see the number of backlinks for this specific page (SEMRush backlinks):
|
One important feature that SEMRush offers is the "lost" tag. If your
competitor lost a backlink from a high DR website, then it may be your open
window.
|
To do that, select "Lost" and "Dofollow", you can then export
them into a CSV and start outreaching.
|
The Subdomain backlinks parameter on the other hand is for backlinks to
different pages of the website, not just the landing page you're analyzing. It
helps you identify specific subdomains that attract a significant number of
backlinks.
Takeaway: SEMRush backlinks allow you to get your competitors' lost
backlinks, and analyze their backlinking strategy. While subdomain backlinks
are a source of content ideas for your next monthly plan.
3. SEMRush Rank
The "SEMRush rank" parameter in SEOQuake is a metric that indicates the
organic search visibility and authority of a website. It is based on SEMRush's
own ranking algorithm, which takes into account various factors such as
organic search traffic, keyword rankings, and backlink profile.
|
Compare the SEMRush ranks of your website with your competitors. If your
competitors have higher SEMRush ranks than yours, it means they have better
organic visibility and authority in search results.
Takeaway: Analyzing competitors with higher SEMRush ranks can provide
valuable insights to enhance your SEO strategy and increase your organic
visibility.
4. Internal and External Links (Competitive Analysis)
Internal links are now more important than ever. Having a pre-set structure
for your website is a must! According to
Search Engine Journal, "Internal linking is super critical for SEO"
You can use SEQuake to analyze your competitors' internal linking structure,
then adjust yours.
Look for patterns or common themes in their internal linking structure. This
can provide insights into the importance they assign to specific pages or
topics. Use this information to optimize your own content and internal linking
strategy, ensuring that relevant pages on your website are interlinked
effectively.
Adding external links to high-authority websites is a proven effective SEO
element that enhances user experience by providing relevant and correct data.
It also shows your readers that you've done enough research before writing the
piece of content they're reading.
According to
Grow Hack Scale
"External links can impact ranking power"
How to use the external links parameter?
- Consider these links as part of your research.
- You can explore these resources to find potential opportunities for guest posting, content collaboration, or partnership.
- Analyze the types of websites your competitors are linking to and consider reaching out to them for potential backlink opportunities.
- Maybe it's time you start linking to such resources as well?
Takeaway: Leverage competitors' internal and external links for
better internal linking strategy and collaboration opportunities.
5. Summary Report
The summary report, which you can access by clicking down here, is a gold
mine.
|
Metadata is probably the first thing an SEO would do for a competitive
analysis or an SEO audit. It can provide valuable insights into your
competitors' on-page optimization strategies. By benchmarking their titles and
meta-descriptions across various pages, you can identify patterns and uncover
optimization opportunities.
Keyword intensity will give you an idea about the secondary keywords
they are targeting besides the main keyword. Yes, it's right that intensity is
no longer a ranking factor (the good days), but websites still need to include
relevant keywords to
help search engines understand what their page is about.
Takeaway: Benchmarking meta-data and keyword intensity reveals
optimization opportunities.
Frequently Asked Questions
What is Alexa rank?
Alexa rank is a measure of a website's popularity based on traffic data.
Why are Google and Bing indexes different?
Search results can differ depending on the algorithm and criteria used by
Google and Bing when indexing websites, which can result in different indexed
pages. Additionally, Google and Bing may crawl websites at different
frequencies, which can also affect indexed pages.
Are Facebook likes a ranking factor in SEO?
Social media signals such as likes, shares, and comments could play an
indirect role in achieving SEO success, but they don't directly affect
Google's rankings.
Is SEOquake available for Microsoft Edge?
Yes, the extension is available on Edge. Head to
SEOQuake Edge, and then your download will begin automatically. Then follow the
instruction on the same page.
Is SEOquake effective at identifying technical SEO problems?
Yes, SEOQuake is an effective technical SEO tool. Using the
"Diagnosis" you get a report on the technical state of the website.
Before you go, don't forget to pick up your gift. It's
The All-In-One Notion for SEO Content Writers, Grab a copy of it and improve your SEO content writing process.
Tags
SEO Tools