Ever Heard of SEMScoop? The Free Keyword Analysis Tool

Every content writer should do keyword research before they start writing their content. There are many SEO tools available, but selecting the right one for your website can be tricky. 

One SEO tool that not many people know about is SEMScoop, and we're going to review it in this post.

Here's our agenda:

Table Of Contents

• 1. What Is Keyword Analysis
• 2. Why SEMScoop
• 3. How to Use SEMScoop
• 4. Basic Metrics
• 5. Search Seasonality
• 6. Keyword Difficulty
• 7. Average Domain Authority
• 8. Average Domain Age
• 9. Average Links Count
• 10. Estimated Word-Count
• 11. SERP Analysis

What Is Keyword Analysis?

A keyword analysis is a systematic study and examination of the words or phrases that are being searched for. The purpose of this analysis is to assess the effectiveness of the content by looking at how many times certain words and phrases are found.

If you want to take your website to the next level, you must use keyword analysis to create search engine optimization-friendly content. This type of content will help you rank higher on Google and other search engines (Bing, Yandex, DuckDuckGo, Youtube,...)

Related post:

• The Only Keyword Research Template You'll Need for FREE  

Why Use SEMScoop for Keyword Research and Analysis?

SEMScoop keyword tool is made to help SEO content writers understand how SERP analysis works, and what they should focus on (word count, the number of backlinks, ... _we'll go there in just a minute)

SRMSCoop was born out of an effort to combine various data streams such as Alexa ranking, Google PageRank, Bing search query, etc... into one central dashboard that allows for easier tracking of all this information through simple Javascript code. This will result in better-quality pages showing up more often across multiple sites.

While there are many tools out there, SEMSCoop stands out by providing a completely visual interface and all the necessary metrics. You can easily create an account and enjoy their free plan:

• 5 keyword searches per day
• 10 keyword analyses per day
• and you can import keywords in bulk

all for FREE!

How to Use SEMScoop Effectively for SEO?

Let's start our own keyword grouping together. 

This is what you'll first encounter.

The keyword I'm analyzing is "Digital Marketing", and since I'm not targeting a particular country, I picked all locations and the English language.

and here's the page that loads in around 5 or 6 seconds

Now, let's analyze each metric, and understand how you're supposed to use it while writing or planning your next blog:

Basic Keyword Grouping and Analysis Metrics

Search Volume

As we already agreed in our last keyword research blog, you should group your keywords based on 3 main factors (relevance, KD, and search volume).

NOTE: SEMScoop gives you the average number of times people have searched for a keyword in the past 12 months instead of one month, so be mindful of trends that have already lost interest, but have high search volume due to the larger time spam here.

CPC

The cost per click is the average amount on which advertisers are bidding.

PPC

PPC on the other hand is a metric that SEMScoop uses to determine the difficulty of competition over the advertisement of a keyword.

Search Seasonality

Search seasonality is a pattern that happens when there are dips in the search volume for certain keywords. For example, during the winter, there is an increase in searches related to the flu and winter colds.


Every year, people search for many different things online. Regardless of what time of year it is, people always want information about whatever it is they are looking for. However, some types of searches will happen more frequently during certain times of the year than others.

Some examples of seasonal trends are:

• An increase in searches related to flowers and gardening around Mother's Day
• An increase in queries related to parties and holiday decorations at Christmas time
• More queries related to breaking up or infidelity after Valentine’s Day

NOTE: The key factor in search seasonality is holiday shopping. The best way to find out about these trends is by looking at seasonality charts, which provide an overview of how certain holidays affect the number of searches for specific products.

 

SEMScoop's Keyword Difficulty Checker

SEMScoop's difficulty scale is different from other keyword grouping and analysis tools:

1. From 0 to 10: No competition
2. From 11to 20: Extremely low competition
3. From 21 to 30: Low competition
4. From 31 to 40: Moderate competition
5. From 41 to 50: Somewhat high competition
6. From 51 to 65: Very high competition
7. From 66 to 100: Do not think about it

Average Domain Authority for Search Engine Top-Ranked Domains

This metric measures the top-ranked domains on Google (and other search engines) and its subsidiaries in terms of authority (number) as well as a measure that considers site quality/ranking relevance over time among hundreds of other factors to determine overall results according to various ranking criteria like word traffic or search volume.

NOTE: An average domain authority of 80 (for our digital marketing search) is hard to compete for, especially if your website is freshly launched.

Average Domain Age for Search Engine Top-Ranked Domains

With servers being hosted by every user, we have seen an increase in how many websites exist on the internet. We also see an increase in how long domains are registered. As they are cheaper and easier to get, domain names are being registered for two years or longer at times.

Back to our topic, why would you need such a metric?

Well, just imagine a 2-year-old fighting a 17-year-old teen. What do you think would happen?

So yes, you should avoid competing with a much older domain than yours.

The Average Links Count for Top-Ranked Pages

Quite related to domain authority, this metric determines the average number of links to the pages you see on the first page of SERP. The bigger this number is, the harder the competition is.

SEMScoop's Top Metric: The Estimated Content Length Required to Rank on the First Page

After analyzing the first top pages, SEMScoop gives you the average number of words on these pages. 

In other words, this metric collects the most recent estimated content length required of a given keyword for each ranking position.

SERP Analysis

SERP: Search Engine Results Page

To get a general idea of what your blog should or should not look like/include, you might want to spend time performing a SERP Analysis: 

Top Search Results

If metrics with averages are not enough for you, SEMScoop gives you the possibility to look at each page's performance (DA, PA, Backlink, ...).

Links Profile

Backlinks are an important factor to consider, especially if you're planning to get some linking going on (which you should). 

Even though top rating pages are not your direct competitors, having a general idea of their major backlinks sources might help. 

Content Analysis

You might also want to look at some of these metrics whiles figuring out your keyword distribution strategy.

You don't have to put the same number of keywords, but it's always good to have an "average number" in mind.

Keyword Research 

SEMScoop can also be used for keyword research, as it gives you a huge number of related keywords (just 50 for the Free plan), and you can analyze these keywords as well, and probably use some of them.

What I like most about this tool, is that it offers you a filter option, which, if you're on a paid plan, is a GEM.

The most valuable type of keywords (which you should be looking for ALWAYS) is the long-tail ones.

Here's how you can filter them using SEMScoop:

PS You can look for long-tail keywords for free using SEMScoop. 

You can also choose a factor upon which related keywords are represented:

• Search volume
• CPC
• PPC
• Relevance
• KD

Thanks for reading. Let me know if you have any questions in the comments section!